Doubao’s daily active users (DAU) have surpassed 100 million, according to people familiar with ByteDance’s internal data. Insiders say that Doubao’s user acquisition and marketing spend is the lowest among all ByteDance products that have ever reached 100 million DAU. Powered by AI features such as Seedream image generation and Seedance video generation, Doubao has leveraged organic traffic distribution across platforms including Douyin (TikTok) and Toutiao. At the technology level, Doubao’s large models are handling more than 50 trillion tokens in daily calls, while the commercialization of its Model-as-a-Service (MaaS) offerings is progressing faster than expected, according to the company. Together, these developments are accelerating the adoption of AI technologies across mass-market consumer scenarios. [36kr, in Chinese]
